The goal of this logo is to change the way the airport interacts with incoming travelers, to make the first glimpse of LA beautiful instead of dismal. The airport is a void, travelers are disconnected from space and time. This mark reconnects travelers with time, changing every hour to prepare them for the world outside.
This mark was made through a grid made by airport security cameras. The colours were chosen based on time of day.
Feel free to contact me with any questions regarding this or other projects.